HAI DESIGNS
Cannabis products for everyone else.
Data-driven Product & Demand Creation
Hai designs develops brands and products using a data-driven approach that focuses on underserved demographics in the licensed cannabis market—especially consumers who value transparency, quality, and intentional design.
Our process prioritizes identifying what sells before building what launches.
Rather than creating products for the sake of releasing them, we analyze market gaps, retail behavior, and consumer needs to develop products that perform.
Our Process
01 — Identify
Find underserved consumer archetypes.
02 — Build
Develop products, positioning, and brand identity around real consumer behavior.
03 — Launch
Partner with best-in-class manufacturers and operators.
04 — Create Demand
Drive retail sell-through through education, content, partnerships, and community.
05 — Scale
Expand through licensing and repeat the process.
Brands
hai.
Launched on 7/10/25, hai. is a luxury rosin and lifestyle brand.
Otherwse
Launching summer 2026
experience reduces risk
our founder brings more than 20 years of experience developing cannabis products across licensed markets in the u.s. and internationally.
this experience informs a disciplined, sop-driven development process designed to reduce friction, prevent avoidable missteps, and improve execution across packaging, production, and retail rollout.
we’ve worked with the wrong packaging vendors, tested the wrong assumptions, and learned lessons—so our partners don’t have to.
retail-first strategy
we believe strong brands grow alongside strong retail partners.
our approach prioritizes building intentional relationships with stores that support long-term growth, education, and repeat movement—not just short-term placement.
this creates healthier launch environments and stronger foundations for scaling.