Hai Designs is a consumer brand development company focused on building the next generation of cannabis and lifestyle brands.
We believe great brands don't begin with products—they begin with people.
Every project starts by identifying underserved consumer archetypes, understanding how they live, what they value, and where the market has failed to meet their needs. From there, we develop products, positioning, and experiences that create lasting consumer demand.
Our work spans consumer insights, brand strategy, product development, packaging, retail activation, and demand generation, allowing our partners to focus on manufacturing, compliance, and distribution while we focus on building brands people genuinely connect with.
Our Story
Hai Designs was founded in 2023 with an experiment known as Heady AI. Heady AI set to answer a simple question: could technology help build better consumer brands?
What began as an experiment with emerging AI tools quickly evolved into something much bigger. By combining artificial intelligence with deep industry expertise, we accelerated product development, rapidly tested ideas, and learned faster than traditional brand-building models allowed.
But as the company grew, so did our understanding of what creates lasting brands.
Technology can accelerate the process—but people shape the outcome.
Today, Hai Designs is powered by a multidisciplinary team of strategists, marketers, designers, product developers, and industry experts who bring diverse perspectives to every project. AI remains embedded throughout our workflow, helping us uncover insights, iterate quickly, and streamline execution, while our team focuses on the creativity, judgment, and consumer understanding that technology can't replace.
That approach led to the launch of hai., our first consumer brand and proof of our development system. Its early success validated our methodology and laid the foundation for what comes next.
Now, we're applying that same repeatable process to a growing portfolio of brands, including Otherwse, each built around a distinct consumer archetype, clear market opportunity, and thoughtful brand experience.
Hai Designs isn't building a single brand—we're building a platform for creating the next generation of consumer brands.
Our Philosophy:
The cannabis industry is evolving, and so are the people it serves.
Rather than chasing trends or competing solely on product specifications, we build brands around real consumer behavior. Every decision—from product development to packaging to retail strategy—is grounded in one simple question:
Who are we building this for?
That philosophy has become a repeatable system for developing brands that resonate with consumers, perform at retail, and create long-term value for our partners.
As new markets emerge and consumer expectations continue to evolve, Hai Designs will continue doing what we've always done: identifying opportunities others overlook and turning them into brands people genuinely want to be part of.
