about hai.
launched with a clearly defined consumer archetype and positioned for the modern luxury cannabis market, hai. was designed to move through limited drops that build demand while maintaining intentional retail placement.
within the first phase of growth, hai. reached placement in 40 stores—establishing a strong proof of concept for a small-batch, solventless-focused brand built on disciplined distribution rather than volume-led expansion.
the strategy prioritized working closely with aligned retail partners and maintaining cod-friendly relationships to support reinvestment into marketing, activations, consumer and retailer education.
with this foundation in place, hai. is on track toward its next milestone: reaching 100 retail locations through continued intentional scaling.
check out the hai. website
$155,000 generated in 6 months
community response continues to shape how hai. develops products, partnerships, and experiences. from early series releases to retail expansion, customers consistently highlight the same themes: flavor integrity, hardware quality, thoughtful sourcing, and small-batch intention.
customer feedback:
hai. marketing:
the monthly giveaway series is designed as a recurring community touchpoint that connects hai. with consumers beyond the dispensary shelf. each giveaway brings together a curated group of aligned partners—including session goods, goodmood kombucha, terp-x, toro glass, and dr. dabber—to create shared moments of discovery across cannabis, accessories, and functional lifestyle products.
as a repeatable activation, the series supports audience growth, cross-brand collaboration, and ongoing engagement through email, social, and retail touchpoints, while reinforcing hai.’s position within a broader network of design-forward cannabis and wellness brands.
monthly giveaway:
the hai. essentials series was developed as a modular content framework designed to translate brand identity into everyday ritual. each installment highlights the objects, tools, and environments that shape how our community lives with cannabis—connecting product to lifestyle in a way that feels personal, intentional, and repeatable.
as an ongoing series across digitals, the essentials series helps extend hai. beyond packaging into culture, reinforcing the idea of rosin as something you reach for daily—not occasionally.
essential series:
